Drinks International, April 2003: Tequila Ultra takes to the
Available in the UK, France, Germany, Spain, japan
and Russia, the latest brand of ultra premium pouring Tequila
XXX Siglo Treinta® - that is, 30th Century - is also gathering
momentum in the US where it is distributed by 123 Spirits.
"With XXX Siglo Treinta®, we are addressing
demand in the marketplace for ultra premium products that
are versatile and competitively priced," said David Ravandi,
president and CEO of 123 Spirits. "Our fist release,
XXX Siglo Treinta® Gold, typifies our approach, it can
be enjoyed straight or in premium mixed drinks."
Made using traditional and authentic methods,
XXX Siglo Treinta® is produced and bottled in Mexico under
the guidelines established by the Mexican Tequila Regulatory
Council (CRT). 123 Spirtis will debut its first release, under
the XXX Siglo Treinta® Gold label.
For the last few years, Ravandi has developed
and distributed a line of ultra premium Teuqilas that has
quickly capatured the attention of the industry after winning
double gold, gold and silver medals at the San Francisco World